We use this to build your system, generate your outreach sequences and personalise every flow to your brand and your guests.
Takes about 4 minutes · Pre-filled with an example · Edit any field
Used to sign in and to confirm you're authorised to represent this business. If it doesn't match your website's domain, we'll send a quick confirmation link before your outreach goes live, everything else is ready to use straight away.
This decides the email and outreach copy your guests receive, a yoga studio and a day spa need different language, so we match it to yours.
The direct link where guests book used in outreach emails and your pitch page.
Your signature treatment or the offer you lead with. Be specific protocols, duration, what makes it different.
The one thing a competitor cannot credibly claim.
Who gets the most out of what you do. Age, lifestyle, what they care about.
Estimated total spend per guest over 12 months.
Words you always use. Words you never say. How you want guests to feel when they read your content. The more specific the better.
Enter the hex value (e.g. #2B4A3F) or pick using the colour selector.
Your secondary or highlight colour. Used in email CTAs and your pitch page.
Used in your Klaviyo email header, pitch page and audit report. PNG or SVG preferred.
Screenshots of posts that resonated. Used to learn your content style, caption length and what works for your audience.
Interiors, treatments, products, lifestyle anything that represents your visual aesthetic.
Starts with G- and is found in Google Analytics under Admin > Data Streams. Used to show your website traffic inside your Meridian dashboard. If you do not have Google Analytics set up yet, leave this blank your CSM will configure it for free on your onboarding call.
The domain your outreach emails send from. Usually your main domain.
Where your domain is registered. Used to configure email DNS records.
Meridian uses your retention email platform to send your welcome series, rebooking reminders, win-back sequences and loyalty flows. If you use Klaviyo or HubSpot, paste your API key here. If you do not have one yet or are not sure, leave this blank your CSM will set everything up on your onboarding call.